Black Friday used to tap into the old American spirit of—I don’t know—killing a buffalo? Bad example. My point is that it was about how deals awaited you if you were brave and insane on this one day of the year. Other people, softer people, might be sleeping off their turkey comas. But you, American hero? You were girding your loins. For savings!
Now let it be known, I am a soft person. I was not going to venture out into the great battle of sales at any point. That was okay. It wasn’t for me. It was like battling at Troy or something. I would have stayed home for that too, oath or no oath. I would have olives to press, views to admire, things of that nature. But it takes all sorts.
Then, one year, Black Friday had a sibling, the clunkily named Cyber Monday—for people like me who did not want to go out into a big mass of people but…
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